/ Work How we approach engagements
Rather than dress up unverifiable numbers as case studies, this page shows how we actually work — the starting points we see, the findings we uncover, and how we judge success.
/ 01 A note on this page
Real case studies require real, verified results and a client's permission to share them. We would rather show you nothing than show you invented figures. The scenarios below are illustrative composites — they represent the kinds of situations we work on and the way we think, not specific client outcomes.
As engagements conclude and clients approve, verified case studies will be published in this space. If you would like references, we can arrange to share them privately where a client has agreed.
/ 02 Common starting points
Most engagements begin at one of these moments.
Ad costs have climbed and the account that used to be profitable is now barely breaking even. The brand needs to know whether the problem is the account, the creative, the offer, or the market.
Analytics show plenty of visitors, but the conversion rate is low and no one is sure why. The brand suspects the store is the bottleneck but has not isolated where.
Acquisition works, but almost no one buys twice, so growth always costs full price. The brand has little or no email and SMS program in place.
The ad platforms, analytics, and store all report different figures. Leadership cannot get a straight answer about what marketing is actually producing.
/ 03 Representative engagement scenarios
Composite scenarios that show the shape of the work and how we reason through it.
Situation: A brand ran all paid budget through a single Meta account with a handful of aging creatives.
Approach: Rebuild the creative testing pipeline around distinct angles, clarify the first-order offer, and introduce a second channel to reduce reliance on one auction.
How we'd judge it: Blended acquisition cost against contribution margin, and stability of results as spend scales.
Situation: Healthy traffic, but a weak product-page-to-cart rate, especially on mobile.
Approach: Rework product pages around real objections, streamline mobile checkout, and add trust elements at the points of highest hesitation.
How we'd judge it: Conversion rate by device and revenue per session, read against a clear baseline.
Situation: Strong first-purchase acquisition but almost no repeat revenue and minimal email.
Approach: Build welcome, cart, and post-purchase flows, then segment by first product to prompt a relevant second purchase.
How we'd judge it: Repeat-purchase rate, revenue from owned channels, and lifetime value over time.
/ 04 Typical audit findings
Not every finding applies to every brand, but these recur.
/ 05 How we evaluate opportunities
Not every brand is a fit, and taking on work we cannot move would serve no one. When we evaluate a potential engagement, we look at a few things honestly: whether the offer and product have real demand, whether the margins can support the marketing being proposed, whether the goals and timeline are realistic, and whether the data needed to make good decisions exists or can be built.
If the answer to those is yes, we will tell you where we would start and why. If it is not, we will tell you that too — and, where we can, point you toward what would need to change first.
/ 06 What clients can expect
Predictable communication, visible priorities, honest reporting.
A written strategy with priorities, expected effort, and how success will be measured — before ongoing work begins.
Consistent work against the plan, with a defined point of contact and a reporting cadence you can rely on.
Plain-language reporting, honest reads on what is and is not working, and a recommended next move.
›› See it for your brand
Request an audit and we will apply this same thinking to your actual channels, store, and numbers — and tell you honestly what we find.